Hey Beauties!

Primark are proud to announce that they are collaborating with menswear brand Farrell with a 30-piece collection, inspired by Jack Farrell (the grandfather of Robbie Williams!).

The collection draws it's inspiration from Jack's strong values, timeless style and alluring personality and that's reflected in clean, tailored lines and British heritage design.

Worn by Robbie himself, the capsule collection is built on statement pieces that define a wardrobe rather than fill it out. 

Key pieces include button-down polo shirts, double-breasted pea coats, smart tweed jackets and slim leg tailored jeans, which are classic in their design yet modern in their finish. 

I love how Farrell truly embrace Jack's motto of 'Wear it in and Wear it out', capturing the importance of classic, quality design elements that ensure a collection that has relevance and style for many years to come. 

Feast your eyes!